The latest Economics supplement of weekly newspaper Expresso shows us the profile of the new Assay Office Director, Mrs. Paula Pedro, through her professional career and some personal aspects she reveals.
Paula Pedro, as she points out, sees as part of her mission and greatest challenge “to strengthen the visibility and knowledge of the Assay Office by the final consumer”.
This communicational approach by the new Assay Office Direction is consistent with the vision of openness, transparency and proximity that has guided the initiatives led in recent months and that will help demystify the Assay Office role, as well as the understanding by the final consumer about the importance of the certification mark as a factor of prestige and appreciation of the entire sector of Goldsmithery and Jewellery.
